P_CoG_18 Social Media Policy

Social Media is a serious method of digital marketing and communication; it is direct, personal, instant and responsive and provides us with an excellent method with which to gain feedback from the people of Lincolnshire.

Increasingly social media is used to:

  • Ask for people's comments and feedback
  • Gauge people's enthusiasm or concerns
  • Create a dialogue
  • Engage a niche audience with specific interest groups

Social media refers to the use of web-based technology to allow users to share video, audio, text or images. Much of the content is user-generated (UGC) and feedback is positively encouraged.

The organisation has profiles on most of the main social media websites; however, the ones we use most frequently are: Facebook, Twitter, YouTube, Flickr and Blogger. RSS feeds are also used to notify of latest news releases.


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